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Why Regulators Cannot Save You From The Apple Ad Powerplay
Early during the summer I went to the mecca of Gaelic Games, Croke Park, to watch my beloved Monaghan play the eventual All-Ireland champions, Tyrone…
Oct 19, 2021
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Ciaran
September 2021
New Rules For Scaling MadTech Startups In A Privacy-First World
Many of our fund LPs ask us about our investment thesis. Why do we invest the way we do? What differentiates us from a typical horizontal fund? The…
Sep 27, 2021
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Ciaran
June 2021
How the new wave of MadTech breaks the dependency loop
There is a massive shift going on in our industry. We are transitioning from a quasi one-to-one marketing infrastructure - predominantly built off the…
Jun 28, 2021
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Ciaran
Max Schrems, Johnny Ryan and the necessity of "privacy insurance"
Brian O’Kelley, a legend of the ad tech space, highlighted yet another privacy fail this week. In a blog post on BOKonAds he detailed how he was…
Jun 21, 2021
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Ciaran
April 2021
Why the FirstPartyCapital fund is betting on industry innovation
The FirstPartyCapital syndicate has been live since mid-March, and we have been busy proving out our investment model. We have seen a number of…
Apr 17, 2021
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Ciaran
March 2021
Google's retreat, FirstPartyCapital's launch and the opportunities that lie ahead
Google detonated a privacy bomb at the heart of digital advertising this month. In a short post, the company outlined that it would not use third party…
Mar 16, 2021
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Ciaran
January 2021
When it comes to ad tech, you, dear reader, know best
I have always been amazed by the multitude of smart operators in ad tech - from the tech side to operations to monetisation. In my humble opinion, the…
Jan 19, 2021
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Ciaran
August 2020
The Rise Of The European ID Crowd & What It Means For Ad Tech
This is my first MadTech Insider blog post, so I thought I would try to make this as engaging as possible for all of you who have subscribed. I thought…
Aug 6, 2020
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Ciaran
July 2020
Welcome to MadTech Insider
My name is Ciaran O’Kane, CEO of WireCorp. I write about all things MadTech ((marketing technology + advertising technology) for ExchangeWire - as well…
Jul 17, 2020
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