Welcome to MadTech Insider

My name is Ciaran O’Kane, CEO of WireCorp. I write about all things MadTech ((marketing technology + advertising technology) for ExchangeWire - as well as advise and invest in digital marketing businesses. MadTech Insider is my take on the money side of MadTech, particularly in “overlooked” regions like Europe and APAC.

This newsletter is aimed at both the investor community (early stage investors, VCs, PE, M&A specialists and strategic buyers) and those interested in the financial mechanics of the industry. MadTech Insider will have the following focus:

• MadTech trends and insights critical to investors and strategic buyers

• M&A trends affecting the digital media and marketing landscape

• The MadTech superstar startup companies (specifically non-US) that the industry should be tracking

• And, selfishly, the great services and products being built by the WireCorp team

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