Why the FirstPartyCapital fund is betting on industry innovation
The FirstPartyCapital syndicate has been live since mid-March, and we have been busy proving out our investment model.
We have seen a number of successes over the last six weeks: 350 global investors are currently signed up to our investor platform; and we have successfully launched our first two deals, WULT and Watching That.
There are many more deals to come, including some blockbuster opportunities over the next six months. The majority of investors have indicated that they want to be in all of these investments.
To enable this, we are very excited to announce that FirstPartyCapital will be launching a formal VC fund.
The launch of the fund is based on the following key reasons:
Many of our investors do not have enough time to review 2 deals per month
Because there is often limited visibility of the deal pipeline, it is hard to know whether to invest in the current deals live on our platform or wait for the upcoming opportunities.
Our Syndicate And Fund Work Together
This fund will invest alongside the syndicate - but will be overweight in the ‘big ticket” investments we believe are closer to an exit or liquidity event.
What will happen to the syndicate? The syndicate remains. It will become a key part of the whole FirstPartyCapital structure - as our network gets to invest more in the deals they want.
Think of the fund as the necessary foundational layer, and the syndicate as its perfect foil to “top up” your favoured investments.
Still Making It Easier For You To Invest
We believe that this will be the best way to ensure we are delivering the best returns for all syndicate members.
As such, we will be asking all syndicate members to contribute a minimum of $10K (£7,300) to this first FirstPartyCapital fund.
As a benchmark, the typical LP threshold for a formal fund is $100K. We want to make it easier for industry leaders like you to invest in great startups at a lower entry fee.
Attractive deal flow
Our deal flow for the remaining year is very strong with a number of exclusive deals, including a pre-IPO round.
Here is a taster of the coming deal flow:
Discounted series A in an ad tech category winner due to go public later in the year (FirstPartyCapital is the only investor in the pre-IPO round)
Exclusive series A in high-growth profitable tech platform, taking revenue from the duopoly-controlled SME market
Exclusive series A in hyper growth category leader
Exclusive one-off round in commerce media category leader that is building towards a multi-hundred million pound exit
You simply cannot afford to miss out on any of these.
Again, it really couldn’t be easier: invest in the foundational fund to get stakes in all of the best non-US ad tech, martech and digital media startups; and top-up on your favourite investments via the syndicate when you see a company you like.
If you are interested in becoming part of the fund, you can sign up here: https://firstpartycapital.com/seed-syndicate-form/. If you are already a syndicate member, the deal is live on our investor platform.
These are exciting times for the industry in this post-cookie, post-Google world. Come join us for this decade-long journey.