Why subscribe?

My name is Ciaran O’Kane, CEO of WireCorp and I am GP at FirstPartyCapital. I write about all things MadTech for ExchangeWire, advise digital media businesses and invest through FirstPartyCapital.

The MadTech (marketing technology + advertising technology) Insider is my take on the investment side of marketing technology, ad tech and digitally media particularly in “overlooked” regions like Europe, APAC and LATAM.

This newsletter is focused wholly on this vertical. MadTech Insider will have the following focus:

• MadTech trends and insights critical to investors and strategic buyers

• M&A trends affecting the digital media and marketing landscape

• The MadTech superstar companies (specifically non-US) that the industries need to track

• And, selfishly, I will write about the FirstPartyCapital portfolio companies building technology for the privacy-first era.

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